RISK ANALYSIS IN THE STAKEHOLDER-ORIENTED MANAGEMENT STRATEGY OF UKRAINIAN TOURISM ENTERPRISES DURING THE POST-WAR RECONSTRUCTION PERIOD
Анотація
The post-war recovery of the tourism sector in Ukraine necessitates the development of management models capable of balancing the interests of multiple stakeholder groups under conditions of uncertainty and resource constraints. The importance of this study lies in the growing significance of stakeholder-oriented approaches as a means of restoring tourism destinations, rebuilding trust, and ensuring the long-term resilience of tourism enterprises. The objective of the research is to evaluate the structure and nature of risks that emerge in stakeholder interaction and to propose a framework for their effective management during the reconstruction period. The methodological basis of the study incorporates risk identification and classification tools, probability–impact assessment, comparative analysis of stakeholder groups, and structural modelling of coordination processes within tourism destinations. The findings indicate that risks inherent in stakeholder-oriented management are multifaceted and interrelated, with the most substantial categories comprising informational, resource-based, communication, reputational and coordination-related risks. The repercussions of such actions are compounded when the distribution of responsibility and access to information among stakeholders is disproportionate. The study proposes an integrated model for risk mitigation that combines institutional mechanisms of co-operation, economic and financial tools for shared investment, organisational solutions at the level of destination management, and digital systems for monitoring and communication. The article's practical value lies in offering tourism enterprises and local authorities a structured approach to strengthening stakeholder collaboration, improving decision-making transparency and increasing the adaptability and competitiveness of tourism destinations in the post-war period.
Посилання
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