STRATEGIC PLANNING OF BUSINESS INTERNATIONALIZATION

Oksana Kovalyk; Kangnan Wang; Kun Li

doi:10.32782/2707-8019/2026-1-7

Oksana Kovalyk Odesa Polytechnic National University https://orcid.org/0009-0008-9528-1250
Kangnan Wang Odesa Polytechnic National University https://orcid.org/0009-0009-0813-8454
Kun Li Odesa Polytechnic National University https://orcid.org/0009-0002-9971-6967

DOI: https://doi.org/10.32782/2707-8019/2026-1-7

Keywords: business, internationalization, management, strategic planning, market instability

Abstract

In the context of globalization accompanied by geopolitical instability, armed conflicts, and structural disruptions in global supply chains, business internationalization is transforming from a growth-oriented option into a critical condition for corporate survival and long-term competitiveness. The purpose of the article is to develop an integrated analytical and methodological framework for strategic planning of business internationalization under conditions of geopolitical tension and market instability. The research is based on a comprehensive methodological approach that combines theoretical generalization, analytical synthesis, comparative evaluation of strategic models, and systematic interpretation of internationalization processes. The study applies structured analysis of strategic planning instruments, logical modeling of international market entry decisions, and qualitative assessment of organizational, financial, logistical, and marketing components of international expansion. Particular attention is given to adaptive planning methods suitable for high-risk and wartime environments. A structured sequence of strategic planning stages is proposed, emphasizing the interdependence between market analysis, entry strategy selection, supply chain organization, financial risk management, and marketing adaptation. The research demonstrates that flexibility, diversification, continuous monitoring, and scenario-based decision-making significantly enhance the resilience of companies operating in unstable international conditions. The findings also highlight the growing importance of strategic tools that allow firms to mitigate geopolitical, financial, and logistical risks while preserving strategic coherence. The practical value of the article lies in the applicability of the proposed framework for managers, entrepreneurs, and strategic planners involved in international business development. The results can be used to improve strategic decision-making, reduce operational and financial risks, and design more resilient internationalization strategies tailored to volatile and high-risk global environments. The study may also serve as a methodological basis for further applied research and corporate strategic planning initiatives.

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