COMPETITIVENESS OF TRANSNATIONAL COMPANIES OF CREATIVE INDUSTRIES MARKET IN PRE-QUARANTINE AND QUARANTINE PERIODS
Abstract
The article provides an analysis of several transnational corporations in the creative industry market, with a focus on «The Walt Disney Company». The company's various branches are united under one brand, making it unique in the world, but it still has strong competitors in different sectors, such as Sony Corporation, Fox Corporation, Comcast Corporation, and Netflix. The financial performance of these companies in 2018 and 2019 was generally better than in 2020 due to the impact of COVID-19, which particularly affected the profitability of «The Walt Disney Company». The company's revenue comes mainly from entertainment parks, which were significantly limited in 2020 due to COVID-19. In contrast, in 2019 and 2018, The Walt Disney Company's revenue was $14,438 million and $14,845 million, respectively. Sony Corporation's revenue increased gradually from $734,860 million in 2018 to $894,235 million in 2019. Comcast Corporation's revenue also increased from $19,009 million in 2018 to $21,125 million in 2019. Meanwhile, the revenue of Fox Corporation and Netflix in 2019 decreased slightly compared to 2018.
References
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