THE IMPACT OF DIGITALISATION ON THE EFFICIENCY AND COMPETITIVENESS OF AN ORGANISATION IN THE MODERN BUSINESS ENVIRONMENT

Abstract

This article explores the profound impact of digitalisation on organisational effectiveness and competitiveness in the modern business landscape. The increasing integration of digital technologies into business processes has led to a re-evaluation of traditional organisational structures and practices. The study aims to provide insights into the impact of digitalisation on organisations and contribute to the understanding of its multifaceted effects. The relevance of this research lies in the transformative nature of digitalisation, which has become a strategic imperative for organisations seeking to thrive in the dynamic business environment. The ongoing digital revolution necessitates an examination of its impact on organisational effectiveness and competitive positioning. Through a comprehensive literature review, the paper establishes the current state of knowledge on the subject and identifies gaps that warrant further investigation. The methodology used is a combination of qualitative and quantitative approaches. Interviews with industry experts, case studies of digitally transformed companies, and statistical analysis of key performance indicators contribute to a nuanced understanding of the relationship between digitalisation and organisational outcomes. The research also considers factors such as the level of technology adoption, organisational culture and the role of leadership in driving digital initiatives. The results highlight the multifaceted impact of digitalisation on organisational efficiency and competitiveness. The findings reveal improvements in operational processes, increased agility and the potential for innovation through digital technologies. Conversely, challenges related to cybersecurity, workforce adaptability and ethical considerations are also identified. The study provides a holistic view of the complexities associated with the digitalisation journey. The paper contributes to the academic discourse on the impact of digitalisation on businesses by presenting a thorough analysis of its impact on organisational effectiveness and competitiveness. The practical significance of the study is that it provides strategic recommendations for organisations navigating the digital landscape. The insights gained from this research can guide organisational leaders, policy makers and practitioners in making informed decisions to harness the benefits of digitalisation while addressing its associated challenges. As organisations continue to navigate the evolving digital landscape, understanding the nuanced dynamics uncovered in this study will be paramount to sustaining and enhancing organisational performance.